Who we are
Paroh is one of the UK’s leading distributors of leisure and lifestyle products, operating from its state of the art distribution centre in Birmingham.
Established in 2010, Paroh is part of a successful, family owned group of companies that began trading in 1998. With manufacturing sites and offices located in key countries around the world, the Paroh group of brands has grown rapidly to become a key distributor to a broad customer base that includes; major supermarkets, department stores, DIY chains, garden centres, high street chains, wholesalers, independent retailers and many more.
Sourcing and developing innovative quality products, we work in close partnership with our key manufacturing partners across the globe, enabling us to offer an unparalleled service to customers in the supply of high quality products.
Supplying a whole spectrum of customers from large retail chains to the small independent stores, we are focussed on ensuring we offer competitive prices, on-time deliveries and unrivalled service to all of our customers with the help of:
What we do
Paroh is at the forefront of the import and distribution market, supplying many of the country’s most successful retailers. Our understanding of the retail industry’s demands, allows us to satisfy our customers’ needs by maintaining acceptable inventory levels that are delivered on time according to pre-arranged shipping schedules.
Keeping abreast of all consumer requirements, we ensure that our product offer is correct for design and trend, marketing our core product ranges under our own exclusive branding that is much sought after on retailers’ shelves. In addition to offering a complete line of core products under our own instantly recognisable brands, Paroh also offers a unique line of products that have been sourced and developed specifically to customers own label requirements.
Our main objective is to provide our customers with the right products at the right time, enabling them to grow their sales and maximise profits, encouraging retailers to think of Paroh as the first port of call when looking for original ideas that meet their needs in delivered in a quick and timely manner.
Customer satisfaction is a driving force in the growth of Paroh Ltd and through partnerships with our factories and our customers we are committed to continual improvement and protection of our brands.
Our Groups Quality Standards